Carpe Clinic is a healthcare clinic offering specialised treatments, with a strong emphasis on professional care and patient trust. Alongside its clinical services, the clinic uses skincare products as part of its treatments and wanted to make these available online through a dedicated webshop.
This project consisted of two closely related but distinct parts: a redesign of the existing clinic website, and the design and development of a new webshop. Both needed to feel calm, credible, and clinical, while supporting different user goals.
- Industry
- Duration
- Role
- Ownership
- Healthcare
- 6 months
- Designer and developer
- Swift Marketing Agency
About the project
- Improve clarity and trust for patients researching treatments
- Support both existing and new patients equally
- Redesign the clinic website to better communicate services and expertise
- Design and develop a new webshop for clinic-used skincare products
- Ensure a calm, clinical, and professional digital experience
- Create a scalable foundation for future growth
A redesign of the existing Carpe Clinic website to improve structure, clarity, and trust. The project refined layout, content hierarchy, and visual direction to better support patients researching treatments and booking appointments.
Alongside the website redesign, a new webshop was designed and developed to sell skincare products used by the clinic. The webshop follows the same visual and UX principles, ensuring a consistent and trustworthy experience.
The user experience was refined to guide patients clearly through the website. Strong hierarchy, predictable navigation, and clear page structures support treatment research and reduce uncertainty during decision-making.
Design exploration & validation
Multiple design directions were explored through wireframes and layout variations. This allowed key decisions around hierarchy, tone, and clarity to be tested before finalising both the website and webshop designs.
Refined visual direction
The visual design was updated to convey calm, professionalism, and medical credibility. A restrained colour palette, clear typography, and generous spacing support a clinical and reassuring presence.
Scalable
design system
The final design establishes a consistent and flexible foundation that supports future treatments, content, and webshop expansion. Modular components and clear patterns ensure the platform can evolve without losing clarity or trust.
UX research
Research
User behaviour & goals
UX decisions were guided by the behaviour and expectations of both existing and new patients. Users typically visit the website to research treatments, understand the clinic’s expertise, and book appointments. When visiting the webshop, their goal is to confidently purchase products they already associate with the clinic.
Research showed that healthcare users value:
- Clear and reassuring communication
- Predictable navigation and structure
- Calm visual design
- A frictionless and trustworthy checkout experience
Branding
Websites guidelines
Restrained visual identity for healthcare
The visual identity supports a calm, clinical, and professional presence. Colour usage, typography, and layout were refined to convey trust, clarity, and confidence, while remaining flexible across different content types and devices.
The same visual language was applied consistently across the website and webshop, reinforcing credibility and cohesion.
Webdesign
(Website)
The interface design balances clarity with restraint. Layouts are modular and content-driven, allowing key information to stand out without visual noise. Strong hierarchy and generous spacing improve readability and reduce cognitive load.
The design supports both desktop and mobile experiences, recognising that patients access healthcare information in different contexts.
Structure
Sitemap
Old Sitemap
New sitemap
Megamenu
Iterations
Final design
Design Iterations
Webdesign
(Webshop)
In addition to the website redesign, a complete UX and UI design was created for Carpe Clinic’s new webshop. The focus was on accessibility, clarity, and ease of use.
The project concluded after the design phase, as development was handled internally by an external freelancer.
Final design
Results
- Improved clarity and service structure
Redesigned the information architecture and navigation to make services easier to understand and access, helping patients quickly find the information they need.
- Strengthened trust and credibility
Created a calm, clinical, and professional visual experience that reinforces medical credibility and builds confidence from the first interaction.
- UX-focused website redesign
Designed the website with a strong focus on usability and accessibility, ensuring a smooth and intuitive experience across desktop, tablet, and mobile devices.
- Refined visual direction within existing branding
Updated color usage and typography while respecting the existing brand identity, improving readability and visual hierarchy without losing recognition.
- Fully designed and developed website
Designed and developed the complete website from concept to launch, establishing a solid and scalable foundation for future updates.
- Webshop design ready for implementation
Delivered a complete UX and UI design for the new webshop. The project concluded after the design phase, with development handled internally by an external freelancer.